Brand Manager - Instant Kiwi

About the role

Join the Instant Kiwi brand team at Lotto NZ and work closely with internal teams, creative agencies and media partners to drive the brand’s marketing initiatives. You will help shape the product pipeline and promote new gameplay enhancements while delivering high‑impact campaigns.

Key responsibilities

• Lead planning and delivery of Instant Kiwi marketing campaigns across paid media, owned channels, point‑of‑sale and promotional activity.
• Manage end‑to‑end campaigns from briefing and development through execution, reporting and optimisation.
• Collaborate with internal and external partners to produce high‑quality creative and media assets.
• Communicate campaign status and keep key stakeholders informed throughout the lifecycle.
• Support the Instant Kiwi marketing budget and contribute to performance reporting and post‑campaign analysis.
• Work with the product team to support a strong pipeline and launch new gameplay features.
• Oversee social media and owned‑channel content, partnering with digital and agency teams to improve engagement.
• Identify opportunities to learn, innovate and continuously improve ways of working.

Required profile

• Strong understanding of marketing fundamentals and proven experience delivering end‑to‑end campaigns.
• Confident communicator who builds strong relationships with a wide range of stakeholders.
• Highly organized, able to manage multiple priorities and deadlines in a fast‑paced environment.
• Exceptional attention to detail and pride in delivering high‑quality work.
• Creative mindset with a finger on industry trends.
• Self‑starter with energy, drive and a collaborative approach.
• Tertiary qualification in Marketing or a related discipline.
• Minimum three years’ experience in a marketing, brand or retail marketing role.

Required skills

What we offer

• Full‑time, hybrid working model with days in the Newmarket office and remote days.
• Standard office hours (8:30 am – 5:00 pm, Monday‑Friday).
• Flexibility, variety and opportunities to learn and thrive within a leading national brand.