SEO Performance Manager – Off‑page & Reputation

About the role

The SEO Performance Manager will lead off‑page optimisation and online reputation initiatives for Global Wave Group. Reporting to the Global Marketing Manager, you will enhance the brand’s visibility, authority and trust across the web.

Key responsibilities

• Design and execute an off‑page SEO strategy aligned with overall marketing goals.
• Build and maintain a systematic backlink acquisition programme, including outreach, partnerships, digital PR and guest posts.
• Monitor backlink health, identify toxic or broken links and coordinate disavow or cleanup actions.
• Track branded search results and ensure positive, accurate information appears on the first page of SERPs.
• Identify and address negative, outdated or misleading content through suppression, correction or counter‑content.
• Collaborate with Content and PR teams to publish brand stories on external platforms.
• Manage company profiles on review sites, directories and industry listings, responding to feedback in partnership with Customer Service.
• Use SEO and reputation tools (Google Search Console, Ahrefs, SEMrush, Mention) to monitor performance and produce regular reports.

Required profile

• Bachelor’s degree in Marketing, Communications, Business or a related field.
• 3+ years of hands‑on SEO experience, with at least 1 year focused on off‑page SEO or link building.
• Proven experience managing online reputation, brand mentions or digital PR campaigns.
• Strong analytical mindset and ability to turn data into actionable recommendations.
• Excellent written communication for outreach, responses and content briefs.

Required skills

• Ahrefs
• SEMrush
• Moz
• Google Search Console
• Google Analytics

What we offer

• Opportunity to shape the global SEO and reputation strategy of a fast‑growing company.
• Collaborative, office‑based environment in Albany, Auckland.
• Professional development and exposure to cross‑functional marketing teams.