SEO Performance Manager

About the role

The SEO Performance Manager will lead off‑page SEO and online reputation initiatives for Global Wave Group. Based in our Albany office, you will work closely with the Global Marketing Manager to boost the brand’s visibility, authority, and trust across the web.

Key responsibilities

• Develop and execute an off‑page SEO strategy aligned with overall marketing goals.
• Build and maintain a systematic backlink acquisition program through outreach, partnerships, digital PR, and guest posts.
• Identify high‑quality backlink opportunities from authoritative, relevant sites.
• Monitor backlink health, manage toxic or broken links, and coordinate disavow actions.
• Track branded search results to ensure positive, accurate information appears on the first page of SERPs.
• Detect and address negative, outdated, or misleading content through suppression or corrective strategies.
• Collaborate with Content and PR teams to publish positive brand stories on external platforms.
• Manage and optimise company profiles on review sites, directories, and industry listings.
• Monitor and respond to online reviews in partnership with Customer Service.
• Use SEO and reputation tools (Google Search Console, Ahrefs, SEMrush, Mention) to track performance and generate regular reports.

Required profile

• Bachelor’s degree in Marketing, Communications, Business or a related field.
• 3+ years of hands‑on SEO experience, with at least 1 year focused on off‑page SEO or link building.
• Proven experience managing online reputation or digital PR campaigns.
• Strong analytical ability to interpret data, identify trends, and make data‑driven recommendations.
• Excellent written communication for outreach emails and content briefs.
• Strategic, detail‑oriented, and proactive in handling negative content and crises.

Required skills

• Ahrefs
• SEMrush
• Moz
• Google Search Console
• Google Analytics