Senior Digital Marketing Manager – CRM & Automation

About the role

KiwiPlates, New Zealand’s leading provider of personalised licence plates, is seeking a Senior Digital Marketing Manager to own the CRM and marketing automation strategy. You will drive customer engagement across email, paid media and other digital channels, turning data into actionable campaigns that boost conversion and retention.

Key responsibilities

• Develop and execute a one‑to‑one CRM communication strategy.
• Design, build and optimise automated customer journeys and workflows in Salesforce Marketing Cloud.
• Plan, test and launch email (EDM) campaigns, managing segmentation and lifecycle initiatives.
• Collaborate with the media agency to plan, execute and optimise paid digital campaigns.
• Monitor performance, analyse results with Google Analytics and Google Tag Manager, and provide data‑driven recommendations.
• Maintain accurate website and campaign tracking to ensure reliable reporting.

Required profile

• 3‑5 years of experience in digital marketing, CRM and marketing automation.
• Proven ability to create personalised customer journeys and manage email marketing at scale.
• Strong analytical mindset with experience turning data into insights.
• Excellent communication and collaboration skills across internal teams and external partners.

Required skills

• Salesforce Marketing Cloud (SFMC)
• Google Analytics
• Google Tag Manager