Senior Campaign Analyst

About the role

As a Senior Campaign Analyst in ANZ's Personalisation Team, you will shape data‑driven, personalised customer experiences across multiple channels, using advanced analytics and behavioural modelling.

Key responsibilities

• Use customer, behavioural and campaign data to uncover insights and identify opportunities to improve engagement while managing risk.
• Develop audience strategies, propensity models, triggers and measurement frameworks for personalised communications.
• Partner with Marketing, Analytics and business stakeholders to translate data into clear recommendations.
• Monitor, analyse and report on campaign performance, providing insights for optimisation.
• Coach and support other analysts and contribute to continuous improvement of analytical tools and processes.

Required profile

• Strong analytical mindset with ability to turn complex data into actionable insights.
• Excellent communication and stakeholder management skills.
• Collaborative approach and passion for partnering with marketers.
• Curiosity, proactiveness, attention to detail and strong problem‑solving abilities.

Required skills

• SQL
• SAS

What we offer

• Flexible working arrangements to help you make work work for you.
• Access to wellbeing services and discounts on selected ANZ products.
• Inclusive culture celebrating diversity and supporting affinity networks.
• Opportunities for career growth within a large, supportive organisation.