Remote Social Media Manager – Mid‑Senior Level

About the role

We are looking for a Remote Social Media Manager to shape the digital presence of a modern luxury apparel house ahead of its high-profile launch. The role involves translating the brand’s visual and editorial identity into compelling content, building an engaged community, and ensuring a consistent voice across all platforms.

Key responsibilities

• Develop and implement a comprehensive social media strategy for luxury fashion audiences.
• Curate, create, and schedule editorial and aspirational content on Instagram, TikTok and emerging channels.
• Collaborate with creative teams to maintain visual consistency and brand alignment.
• Monitor, analyze, and report performance metrics, adjusting tactics as needed.
• Engage with the online community, respond to comments and foster meaningful conversations.
• Coordinate digital campaigns around key brand moments, including the upcoming soft launch.

Required profile

• Proven experience managing social media for luxury fashion or high-end lifestyle brands.
• Strong portfolio demonstrating editorial content creation and digital storytelling.
• Deep understanding of current social media trends, algorithms and best practices in fashion.
• Exceptional visual and written communication with a keen eye for detail.
• Ability to work independently, meet deadlines and adapt to evolving brand needs.
• Availability to support the brand’s soft launch and ongoing digital initiatives.
• Preference for candidates based in or able to collaborate with teams in New York.

Required skills

• Social media management tools (e.g., Hootsuite, Sprout Social, Later).
• Analytics platforms (e.g., Google Analytics, native platform insights).
• Content creation tools (e.g., Adobe Creative Suite, Canva).