Remote PPC Digital Marketing Specialist (Mid‑Senior)

About the role

This fully remote position focuses on building, launching, and optimizing Google Ads and Meta Ads campaigns for a mortgage‑lending business that serves Americans buying homes abroad, initially in Costa Rica. The specialist will shape and scale the advertising effort from the ground up with potential for ongoing collaboration based on performance.

Key responsibilities

• Set up and configure Google Ads and Meta Ads accounts from near‑scratch.
• Develop, launch, and monitor high‑performing ad campaigns tailored to the target audience.
• Write compelling ad copy that aligns with brand messaging and drives conversions.
• Continuously analyze campaign performance and adjust strategies to maximize ROI.
• Provide regular performance reports and actionable insights.
• Collaborate with stakeholders to align campaigns with business objectives.
• Ensure campaigns comply with platform policies and industry best practices.

Required profile

• Demonstrated experience managing Google Ads and Meta Ads campaigns, including account setup and optimization.
• Strong copywriting skills for digital advertising.
• Proficiency in pay‑per‑click (PPC) strategies and campaign analytics.
• Familiarity with SEO principles as they relate to ad performance.
• Ability to work independently and communicate effectively in a remote setting.
• Detail‑oriented with strong analytical and problem‑solving abilities.
• Availability for ongoing collaboration if required.

Required skills

• Google Ads
• Meta Ads
• PPC
• Campaign analytics
• SEO fundamentals

What we offer

• Fully remote work environment.
• Opportunity to shape and scale advertising efforts from the ground up.
• Potential for ongoing collaboration based on results.