Media Buyer – Performance Advertising

About the role

We are seeking an intermediate Media Buyer to join the performance team at Launch Agency. The role will manage a portfolio of client accounts across Meta and Google platforms, overseeing campaigns from setup through optimisation, reporting and client communication.

Key responsibilities

• Own a portfolio of client accounts on Meta and Google Ads, handling end‑to‑end campaign execution.
• Brief the creative team on hooks, angles and formats, and feed performance data back into creative iterations.
• Run a continuous creative testing roadmap, scaling winning assets and pausing under‑performers.
• Serve as the day‑to‑day point of contact for clients, attend weekly WIPs and present forward‑looking insights.
• Monitor daily ad spend and performance, flagging concerns to the Head of Performance.
• Produce weekly and monthly client reports that translate metrics into actionable recommendations.
• Audit client accounts weekly and update the team’s tracking board.
• Use Monday.com to manage workload, deadlines and account documentation.
• Contribute to process improvements and share learnings across the performance pillar.

Required profile

• 2+ years hands‑on experience running performance campaigns on Meta and Google Ads (Search, Display, Performance Max, Demand Gen, YouTube).
• Creative‑first mindset with the ability to brief, test and interpret creative performance.
• Strong understanding of key metrics such as ROAS, CAC, CPL, CTR, CVR, ROI and AOV.
• Confidence presenting performance data to clients and translating insights into plain language.
• Comfortable working at an agency pace across multiple retainer accounts.
• Excellent written and verbal communication for client‑facing and internal coordination.

Required skills

• Meta Ads platform
• Google Ads platform (Search, Display, Performance Max, Demand Gen, YouTube)
• Google Analytics 4 (GA4)
• Meta Pixel and Conversions API (CAPI)
• Conversion tracking implementation
• Monday.com project management