Marketing Specialist (B2B)

About the role

A New Zealand-based Managed IT Services Provider (MSP) is looking for a proactive, organised and results-driven Marketing Specialist to coordinate and run a wide range of B2B marketing initiatives. Working closely with the Business Director and an external marketing consultant, the role covers campaign management, content creation, digital communications, marketing automation and support for webinars and events.

Key responsibilities

• Plan, execute and track B2B marketing campaigns across email, digital platforms and social media, turning plans into campaign calendars and deliverables
• Build and maintain automated lead-nurturing workflows, email sequences and CRM records; monitor lead engagement and campaign performance
• Create content for emails, newsletters, blogs and social media, and turn technical topics into clear content for business audiences
• Maintain content calendars and coordinate content reviews and publication
• Coordinate social media activity, website and blog updates, and webinars and events (promotions, registrations, follow-up)
• Work with the Business Director and the external consultant, and keep campaign trackers, calendars and task lists up to date

Required profile

• Hands-on experience in digital marketing, marketing operations or campaign execution, preferably in a B2B setting
• Ability to manage campaigns from planning through execution and to create content for email, newsletters, blogs and social media
• Understanding of lead generation, lead nurturing, customer engagement and marketing automation
• Excellent written and verbal English, with an interest in technology and IT services
• Confidence using AI-assisted tools for content and research

Required skills

• Microsoft Office (Word, PowerPoint, Outlook)
• Marketing automation and CRM platforms such as HubSpot, GoHighLevel or ActiveCampaign
• Email automation, audience segmentation and lead-nurturing sequences
• Social media management and digital publishing
• Preferred: GoHighLevel, WordPress, Canva or Adobe Creative Cloud, Mailchimp or Brevo, Google Analytics, webinar platforms

What we offer

• Paid in Australian dollars
• Medical insurance from day one for you and your spouse (or parents if unmarried), with generous OPD coverage
• Home office setup allowance and internet allowance
• Gym and wellness allowance, regular team events, and mental health and counseling support
• Reimbursement for industry certifications and flexible work from home or office