Marketing Manager – Brand & Lead Generation

About the role

Fundmaster is seeking a hands‑on Marketing Manager to own and drive its marketing function across New Zealand and Australia. You will work closely with advisers and senior leadership to grow the brand, generate qualified leads and ensure consistent messaging across all channels.

Key responsibilities

• Develop and execute a comprehensive marketing strategy to increase brand awareness and lead generation.
• Create, schedule and publish content on Instagram, Facebook, LinkedIn, TikTok, YouTube, email and the corporate website.
• Film, edit and coordinate video assets such as reels, client testimonials and educational clips.
• Plan and manage paid campaigns on Meta, Google and LinkedIn, optimizing for ROI.
• Build and optimise landing pages, lead magnets, email journeys and CRM workflows.
• Monitor leads, hand them to advisers and track conversion through the CRM.
• Maintain the CRM (lead tagging, automation, reporting and data hygiene).
• Analyse performance data and produce weekly/monthly reports with actionable recommendations.
• Organise seminars, webinars, networking and community events.
• Coordinate external suppliers including photographers, videographers and designers.
• Keep the website current and SEO‑optimised.
• Produce marketing collateral such as brochures, presentations and email templates.
• Monitor competitors, industry trends and identify new growth opportunities.
• Recruit, train and manage marketing interns or junior staff as needed.
• Ensure compliance with financial services advertising regulations.
• Identify process improvements through AI, automation and new technologies.
• Manage the marketing budget and ensure measurable ROI.

Required profile

• Strong storytelling ability with experience creating written and video content.
• Confident in filming and directing short‑form video for social platforms.
• Proven track record managing Meta and Google advertising campaigns.
• Experience with CRM systems, preferably Zoho CRM.
• Excellent copywriting skills for ads, emails and website content.

Required skills

• Meta Ads
• Google Ads
• Zoho CRM
• Video editing
• SEO