Head of Social

About the role

The Attention Seeker is looking for a visionary Head of Social to own and expand its organic social media discipline. You will lead a team that creates content people choose to watch, building on a proven model that generated 1.2 billion organic views without any paid spend.

Key responsibilities

• Define and execute the overall social media strategy across all platforms.
• Lead, mentor and grow a multidisciplinary social content team.
• Drive audience growth and engagement through data‑informed creative decisions.
• Collaborate with product, design and marketing to ensure brand consistency.
• Monitor performance metrics and continuously optimize organic reach.

Required profile

• Demonstrated success in leading social media initiatives that achieve massive organic reach.
• Strong analytical mindset with the ability to translate data into actionable strategies.
• Excellent communication and leadership skills.
• Passion for creating content that resonates with audiences without relying on paid advertising.

Required skills

What we offer

• Competitive salary ranging from $140,000 to $160,000 per year.
• Full‑time, on‑site role in Grey Lynn, Auckland.
• Opportunity to shape a high‑impact social discipline from the ground up.
• Dynamic, creative work environment focused on organic growth.