Email & Lifecycle Marketer

About the role

Join Global Wave Group as an Email & Lifecycle Marketer, responsible for using email to acquire, engage, retain, and reactivate clients, driving measurable revenue and client lifetime value. You will plan and execute end‑to‑end email and marketing automation campaigns across the customer lifecycle.

Key responsibilities

• Plan and execute email campaigns to acquire, engage, and reactivate clients across the customer life cycle.
• Build and manage automated lifecycle journeys such as welcome, onboarding, nurture, reactivation, and win‑back.
• Segment client lists based on behavior, demographics, value, and lifecycle stage to deliver relevant messaging.
• Write, edit, and structure email content, including subject lines, body copy, and calls‑to‑action, aligned with brand tone.
• Coordinate with design, product, and operations teams to ensure emails are visually appealing and accurate.
• Set up, test, and launch campaigns on the email platform, performing QA for links, tracking, and rendering.
• Monitor and analyze performance metrics (deliverability, opens, clicks, conversions, unsubscribes) and report insights.
• Run simple A/B tests on subject lines, send times, and content variants, applying learnings to improve future campaigns.
• Maintain clean and compliant email lists, adhering to data privacy and anti‑spam regulations.

Required profile

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum of 2 years hands‑on experience in email or lifecycle/CRM marketing.
• Practical experience with at least one major email service provider or marketing automation platform.
• Ability to interpret basic performance data and turn insights into concrete actions.
• Strong copywriting skills in English; Chinese is a plus.
• Familiarity with customer segmentation, basic A/B testing, and email deliverability best practices.
• Detail‑oriented, organized, and capable of managing multiple campaigns simultaneously.

Required skills

• Email service provider (e.g., Mailchimp, SendGrid, etc.)
• Marketing automation platform (e.g., HubSpot, Marketo, etc.)