Director of Brand & Marketing – 12 month fixed term

About the role

Reporting to the Executive Director, you will lead the brand and marketing strategy for New Zealand Story, influencing across NZ Inc and heading a high‑performing marketing and communications function. The role is based in Auckland and focuses on shaping how New Zealand is presented globally.

Key responsibilities

• Help shape how New Zealand shows up globally.
• Lead a focused, insight‑driven marketing and communications strategy.
• Drive aligned storytelling that strengthens Brand New Zealand internationally.
• Build strong cross‑agency and private‑sector partnerships to increase impact.
• Lead the evolution of digital platforms and marketing technology for future growth.
• Embed Te Ao Māori and tikanga authentically in storytelling and practice.

Required profile

• Strategic, commercially astute marketing leader operating confidently at executive level.
• Experience leading brand, marketing or communications strategy at scale.
• Strong stakeholder influence across complex systems and partners.
• Track record of building high‑performing, engaged teams.
• Expertise in brand, storytelling and positioning in global markets.
• Confidence using data and insight to guide decisions.
• Experience leading digital, channel or marketing technology change.
• Comfort engaging with Te Ao Māori and embedding cultural authenticity.

Required skills