Digital Strategy and Transformation Lead

About the role

Lead the digital transformation for leading New Zealand brands, shaping their digital future through strategy, mentorship and client partnership.

Key responsibilities

• Own digital strategy and transformation roadmaps for key client accounts.
• Support development of the next generation of digital talent in New Zealand.
• Act as trusted advisor, providing strategic clarity in a complex media and digital landscape.
• Identify emerging opportunities and collaborate with SBUs to drive innovation and delivery.
• Help shape OMD’s digital capabilities to maintain market leadership in data‑driven transformation.

Required profile

• 7+ years experience building sophisticated digital strategies, with a media planning/buying background.
• Deep understanding of the digital ecosystem including programmatic, SEM, SEO, social, CRM, attribution modelling and privacy‑first measurement.
• Proven track record of winning new business or expanding existing relationships through digital excellence.
• Confidence to mentor, challenge, influence and elevate digital offering.

Required skills

• Programmatic advertising
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Social media platforms
• Customer Relationship Management (CRM) systems
• Attribution modelling
• Privacy‑first measurement techniques

What we offer

• Autonomous leadership role with strategic decision‑making authority.
• Work with leading brands seeking digital guidance.
• Flexible benefits such as Summer Fridays, Birthday Leave and Gifted Day.
• Annual $200 wellbeing allowance, free breakfast & coffee, development programmes and sports teams.
• Direct connections with publishers and partners for first‑to‑market opportunities.
• Commitment to diversity and inclusion recognised across New Zealand.