Digital Director – Media Strategy

About the role

Because digital shouldn’t sit on the sidelines, we are seeking a Media Digital Director to lead the evolution of digital media thinking across our partnership with Westpac. You will help the client unlock smarter use of data, platforms, technology and measurement while growing digital capability within both the client organisation and our own team.

Key responsibilities

• Define and drive the digital media strategy for a major client partnership.
• Integrate data, technology and measurement frameworks to improve campaign performance.
• Collaborate closely with strategy, creative, media and data teams to co‑create solutions.
• Mentor and develop digital expertise across the agency and client side.
• Introduce innovative, data‑driven ways of working and challenge the status‑quo.

Required profile

• Significant experience in digital media strategy and implementation.
• Deep understanding of the digital ecosystem, including programmatic, search, social and emerging platforms.
• Strong knowledge of digital measurement, attribution and performance frameworks.
• Confidence advising senior clients on complex digital topics.
• Leadership capability and a passion for developing digital capability in others.

Required skills

• Programmatic advertising
• Search advertising
• Social media advertising
• Data platforms and analytics
• Digital measurement and attribution

What we offer

• Opportunity to shape the digital evolution of a major client partnership.
• A collaborative environment that values innovation and real outcomes.
• Close work across strategy, creative, media and data teams.
• Freedom to introduce smarter ways of working.