Destination Content Executive

About the role

The Destination Content Executive will bring Central Otago’s unique stories to life through high‑quality photo, video and written content. Working for Tourism Central Otago, you will inspire visitors, support local businesses and enhance the region’s reputation as a distinctive destination.

Key responsibilities

• Create authentic, compelling content that showcases Central Otago’s landscapes, trails, food, wine, arts, heritage, events and communities.
• Manage and update the organisation’s websites, social media channels and email newsletters, ensuring content is current, engaging and accessible.
• Support the planning, execution and optimisation of marketing campaigns, seasonal promotions and digital advertising.
• Build strong relationships with tourism operators, community partners and industry stakeholders to identify content opportunities.
• Monitor performance of digital assets using analytics tools and apply insights to improve audience engagement.
• Maintain digital platforms and content libraries, exploring emerging tools—including AI—to increase efficiency while adhering to responsible storytelling practices.

Required profile

• Understanding of the tourism industry and its digital landscape.
• Experience capturing and editing photo and video content.
• Proficiency with digital analytics and social media management.
• Familiarity with website content management systems, specifically Silverstripe CMS.

Required skills

• Adobe Creative Suite (photo and video editing)
• Google Analytics
• Meta Suite
• SEM Rush
• Silverstripe CMS