Customer Activation Manager (New Zealand)

About the role

Moët Hennessy is seeking a Customer Activation Manager for New Zealand to lead and execute premium, insight‑driven activation programmes across on‑premise, off‑premise and e‑retail channels. Reporting to the Head of Customer Marketing ANZ, you will translate brand strategy into compelling experiences that strengthen brand desirability and drive commercial impact.

Key responsibilities

• Lead the execution of Moët Hennessy New Zealand “Big Bets” and customer activation programmes across all channels.
• Co‑lead joint business planning with key customers to design mutually beneficial programmes.
• Develop and deliver bespoke activations, including digital components, that create a three‑way win for Moët Hennessy, customers and consumers.
• Manage agency partners to produce on‑brand assets and experiences aligned with global luxury standards.
• Support the On‑Premise Everyday Fundamentals programme and equip the sales team for year‑round excellence.
• Track, analyse and report activation performance, providing ROI insights for future planning.
• Administer activation budgets with disciplined financial governance.
• Collaborate with Australian brand teams to secure merchandise, creative assets and campaign materials for the New Zealand market.

Required profile

• Minimum 3 years of experience in marketing, customer activation or trade marketing, preferably within FMCG, luxury or wine/spirits.
• Passion for luxury brands and a collaborative, results‑oriented mindset.
• Strong analytical abilities and commercial acumen.

Required skills