Country Manager – New Zealand

About the role

We are seeking a dynamic Country Manager to lead our New Zealand market. Reporting to the regional leadership, you will own the brand’s growth, acquisition and compliance across all channels while working remotely.

Key responsibilities

• Develop and execute a strategic plan for brand building, customer acquisition and market expansion in New Zealand.
• Lead multi‑channel marketing initiatives including TV, radio, sponsorships, print, OOH, PR, digital, affiliates and CRM.
• Adapt global brand strategies and messaging to the local market and ensure compliance with gambling regulations.
• Manage relationships with media agencies, creative partners, production houses and media owners, including agency selection and commercial negotiations.
• Own the annual marketing budget, set targets, track performance and optimise campaigns based on ROI, CPA and acquisition metrics.
• Collaborate with cross‑functional international teams and act as the voice of the customer to drive commercial performance.

Required profile

• Minimum 5 years in a senior marketing or commercial leadership role within a high‑volume transactional industry.
• At least 3 years of B2C online gaming experience in New Zealand.
• Proven track record of launching brands and delivering rapid growth in the NZ market.
• Strong understanding of New Zealand advertising, media and compliance landscape.
• Demonstrated ability to manage large above‑the‑line budgets and end‑to‑end campaign delivery.
• Experience leading, recruiting and developing high‑performing teams.

Required skills

• Campaign planning, forecasting, tracking and performance analysis.
• Negotiation and stakeholder management with agencies and media owners.
• Data‑driven decision making and commercial awareness.

What we offer

• Opportunity to shape a strategically important market within a fast‑growing international organisation.
• High level of ownership and autonomy with direct business impact.
• Exposure to large‑scale brand development and acquisition marketing initiatives.
• Collaborative, fast‑paced international environment.