Country Director – New Zealand

About the role

SkillOnNet is looking for an entrepreneurial, commercially‑driven Country Director to own and grow its New Zealand market. You will be responsible for delivering sustainable revenue growth, building the brand, and leading a high‑performing local team.

Key responsibilities

• Define and execute the overall New Zealand market strategy, P&L targets and commercial objectives.
• Drive customer acquisition, retention and revenue growth through multi‑channel marketing campaigns.
• Identify market opportunities, customer trends and competitive developments to inform decision‑making.
• Lead brand‑building initiatives and manage acquisition channels such as TV, radio, sponsorships, print, OOH, PR, digital, affiliates and performance media.
• Collaborate with central teams (marketing, CRM, product, compliance, operations) to adapt global strategies for the local market.
• Establish and manage local operational functions, supplier relationships, regulatory compliance and product testing.
• Act as the voice of New Zealand customers, championing their needs across the organisation.

Required profile

• Proven experience leading commercial and marketing functions in a regulated iGaming or related entertainment sector.
• Strong entrepreneurial mindset with a track record of building and scaling market presence.
• Excellent stakeholder management skills, able to work across time zones and with cross‑functional teams.
• Demonstrated ability to develop and manage high‑performing teams.

Required skills