Content Marketing Specialist

About the role

Hello Cashflow, a fintech startup, is looking for a Content Marketing Specialist to turn complex accounting concepts into engaging, easy‑to‑understand content. Working remotely, you will collaborate with the founders and the marketing team to shape the brand’s voice and reach small‑business owners worldwide.

Key responsibilities

• Create short‑form videos, blog articles, newsletters, LinkedIn posts and other formats that resonate with our audience.
• Develop and maintain monthly content calendars and schedule social posts.
• Analyse content performance data and recommend optimisation strategies.
• Build and nurture a community of customers and partners through events, educational resources and feedback loops.
• Translate community insights into new content ideas and case studies.
• Capture behind‑the‑scenes stories of founders, team members and product launches.

Required profile

• 2+ years of hands‑on experience in content marketing.
• Ability to explain financial concepts in plain, non‑technical language.
• Empathy for small‑business owners and a curiosity‑driven mindset.
• Comfortable leading projects and wearing multiple hats in a fast‑growth environment.

Required skills

• Filming short‑form video
• Video editing
• Copywriting and editorial skills
• Graphic design
• Daily use of AI tools for workflow automation
• Paid search and social media advertising
• Email marketing
• Funnel building
• SEO
• Marketing automation platforms
• Analytics and reporting
• Website management