Area Sales Manager

About the role

We are seeking an experienced and driven Area Sales Manager to support sales growth and market penetration within the coatings industry across the Christchurch region and the wider South Island. The role works closely with sales, key account management, marketing, supply chain and distribution partners to identify opportunities, build strong customer relationships and convert specifications into profitable sales.

Key responsibilities

• Conduct continuous market and lead research to gain in‑depth knowledge of the value chain within the assigned region.
• Identify and develop significant business opportunities with applicators, fabricators, engineering contractors, owners, consultants and architects.
• Lead relationship‑building activities, identify customer challenges, gain specification positions and convert opportunities into sales.
• Actively contribute to sales growth and profitability in line with company and regional strategies.
• Build, maintain and enhance customer satisfaction, engagement and long‑term relationships with direct and strategic accounts.
• Regularly call on assigned customers to maintain close market contact and opportunity visibility.
• Plan, monitor, execute and report on sales and opportunity activities for designated customers and prospects.
• Deliver periodic business reviews and contribute to the development of sales and business growth plans.
• Promote a positive company image through active participation in customer meetings and industry events.
• Cascade product and service information to customers and prospects, clearly communicating features and benefits.
• Educate customers on technical requirements, product ranges and available support tools.
• Work closely with supply chain and internal teams on forecasting, planning and stock management to ensure optimal customer experience.

Required profile

• Experienced sales professional with a proven ability to develop long‑term partnerships with applicators, fabricators, engineering contractors, owners, consultants and architects.
• Strong market knowledge of the coatings industry in the Christchurch and South Island region.
• Results‑oriented mindset focused on sales growth and profitability.
• Ability to collaborate effectively with internal teams such as sales, marketing, supply chain and distribution partners.

Required skills