Digital Marketing Manager

About the role

As the Digital Marketing Manager for Laminex New Zealand, you will define and execute the digital strategy that engages trade, specifier and consumer audiences. Working closely with product and sales teams, you will ensure that all digital initiatives are aligned with commercial goals and enhance the end‑to‑end customer experience.

Key responsibilities

• Develop and lead the overall digital marketing strategy in line with business objectives.
• Plan, launch and optimise multi‑channel campaigns with clear KPIs and measurable outcomes.
• Manage website performance, SEO and other digital platforms to drive traffic and conversions.
• Oversee social media and email marketing programmes, ensuring consistent and engaging brand communication.
• Own the content strategy, aligning it with brand positioning and audience needs.
• Collaborate with internal stakeholders to align digital activity with commercial priorities.
• Manage external agencies and media partners to deliver high‑quality results.
• Monitor, analyse and report on performance data, using insights to continuously improve future activities.

Required profile

• Minimum 5 years of proven experience in B2B communications and content management.
• Track record of delivering end‑to‑end digital strategies and successful campaigns.
• Strong commercial acumen with the ability to link digital activity to business outcomes.
• Excellent stakeholder engagement and influencing skills.
• Analytical, data‑driven decision‑making approach.

Required skills

• Social media management
• Electronic document management systems (EDMS)
• Website management
• Search engine optimisation (SEO)
• Email marketing
• Digital performance optimisation

What we offer

• Opportunity to shape a national digital strategy.
• Collaborative, high‑performing team focused on innovation.
• Competitive remuneration and professional development.