Social & Content Specialist – Toys (Auckland)

About the role

We are looking for a creative and passionate social media enthusiast to join our Auckland team and produce world‑class content for ZURU’s toy and FMCG brands. The role will focus on organic content across TikTok, Instagram and YouTube, supporting both brand storytelling and conversion.

Key responsibilities

• Lead global organic content planning across TikTok, Instagram and YouTube.
• Manage day‑to‑day global social channels, driving engagement, performance and community connection.
• Create and deliver high‑quality organic and social content that builds brand affinity and drives conversion.
• Own the Creator Studio process from ideation and briefing to approval and rollout.
• Drive efficient, always‑on content production with a scalable, performance‑led mindset.
• Support paid content development and live optimisation in partnership with Digital and Brand teams.
• Manage global content localisation with local markets, including copy, creators and influencers.
• Deliver regular performance reporting and insights to inform content optimisation and brand decisions.
• Track trends, sentiment and competitor activity to act as the voice of the audience.
• Contribute to brand planning, influencer concepts and major global activations.
• Collaborate cross‑functionally and support marketing operations as needed.

Required profile

• 1‑2 years experience in content marketing, brand or social media management.
• Passion for social‑first content, especially on TikTok and Instagram, with proven engagement results.
• Strong awareness of pop culture, social trends and platform innovation.
• Experience producing both scrappy and polished content.
• Excellent organisation and project‑management skills.
• Interest in using data and insights to test, report and refine content strategies.
• Storytelling and brand‑building mindset with a commercial focus.
• Enthusiasm to contribute to office culture.

Required skills

• TikTok
• Instagram
• YouTube
• Creator Studio
• Data analysis