Senior Campaign Analyst
ANZ Banking Group Limited · Auckland
Description du poste
About the role
ANZ is looking for a Senior Campaign Analyst to join its Personalisation Team in Auckland. You will drive data‑led decision‑making by turning complex data into actionable customer insights that power omni‑channel communication journeys.
Key responsibilities
- Support the achievement of financial targets and provide full transparency of status throughout delivery.
- Use SQL and SAS to extract, analyse, and generate insights from large data sets.
- Synthesise insights from customer research, third‑party data, and internal sources.
- Develop and implement behavioural triggers to enable targeted communications.
- Investigate and validate data issues to ensure accuracy and reliability.
- Build, maintain, and optimise propensity models for communication strategies.
- Define measurement frameworks and performance metrics for campaigns.
- Create and maintain dashboards to monitor communication performance.
- Document assumptions, methodologies, and key decisions for governance.
- Mentor team members to build capability and knowledge.
Required profile
- Extensive experience in SQL/SAS coding (development and analysis).
- Broad knowledge of financial services products and processes.
- Excellent organisational skills and the ability to manage multiple priorities.
Required skills
- SQL
- SAS
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ANZ Banking Group Limited
Auckland
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