Senior Campaign Analyst

About the role

ANZ is looking for a Senior Campaign Analyst to join its Personalisation Team in Auckland. You will drive data‑led decision‑making by turning complex data into actionable customer insights that power omni‑channel communication journeys.

Key responsibilities

• Support the achievement of financial targets and provide full transparency of status throughout delivery.
• Use SQL and SAS to extract, analyse, and generate insights from large data sets.
• Synthesise insights from customer research, third‑party data, and internal sources.
• Develop and implement behavioural triggers to enable targeted communications.
• Investigate and validate data issues to ensure accuracy and reliability.
• Build, maintain, and optimise propensity models for communication strategies.
• Define measurement frameworks and performance metrics for campaigns.
• Create and maintain dashboards to monitor communication performance.
• Document assumptions, methodologies, and key decisions for governance.
• Mentor team members to build capability and knowledge.

Required profile

• Extensive experience in SQL/SAS coding (development and analysis).
• Broad knowledge of financial services products and processes.
• Excellent organisational skills and the ability to manage multiple priorities.

Required skills

• SQL
• SAS